OUR CUSTOMERS

What our customers produce

We distribute a wide range of organic food ingredients to almost all types of food manufacturers that produce consumer products. For example:

• Bread and pastries

• Dairy products and desserts

• Vegan and meat substitute products

• Soups, sauces and dressings

• Spices, herbs and flavors

• Baked goods and pasta

•  Meat, fish and potato snacks

CUSTOMER STORY: SANTANA BAKERY

Who are the customers we are privileged to grow together with, day in and out? We like to hear what they do, how they experience partnering with MBTW as their supplier, and how they relate to our mission to improve the world. We visited Santana Bakery, an organic bakery and supermarket in California, USA.

Organic Food Ingredients Santana regularly purchases: Wheat flour (bread), Palm oil, Sea salt, Sunflower kernels, Sesame seeds

90% of the Santana customers visit the shop, which has a long history as a home for bakeries. Bas: “We actually have two types of customers: people who just love good bread, and people who buy from us for the organic aspect. Not everyone values organic as equally important, so we kind of serve a double audience. The more organic is sold, the better! We even have some customers coming to the store for more than 20 years, bringing their children and them bringing their children. That’s a big compliment." The most important goal of Santana: “Just to make people enjoy our organic bread!”. 

Jeroen tells us, when we ask him what they like about working with MBTW: “We really like the personal contact. Because we know each other in person, and grab a cup of coffee every now and then, we can act quickly whenever necessary. I remember a while ago, we were on the look for pistachios. We agreed that if we were to order again, I just had to call and we could arrange it immediately on the phone. For us, this works great. It is a very pleasant cooperation, always super. Next to that, we are also pleased with the quality of the products. We rarely experience something being out of stock, so we have a continuous supply."

To make the world a little better

MBTW’s mission is to make the world a little better. In essence, all of our customers relate to this because they create organic, or partly organic, products. Every company, however, has its way of implementing the care-for-the-world aspect. So does Santana: “We don't waste anything. If there is any bread left at the end of the day, we will freeze it and offer them in numbers of 10 for a reduced price. The remains of today’s unused dough go into a container and are added to the dough of tomorrow. Next to the fact that it is a shame to waste this, it also gives the bread an extra taste. This is good for the environment, for economic reasons, and for the end product! In addition, we give leftovers to the Soup Café, an idealistic organization where they collect food for the homeless. If there is still some bread left, we put it on a large cart and put it in the oven when it is just turned off, a few days in a row. By doing this the bread becomes rock hard and we can grind it into breadcrumbs, for our use."

Next to that, Santana is also exploring and expanding its range of vegan products. “We already have a vegan brownie, apple turnovers, lupine bread, tarts, and vegetable tarts. What we mainly use in those products are cashews, ground sunflower seeds, and soy products. We cook linseed and use the gel as a binder, and we make meringues from chickpea moisture.” They fully respond to the vegan trend, which is in its way contributing to making the world a little better. 

Bas: “The current scale of Santana is just perfect. If we would expand, the baking will shift to the background, and for me, I just love baking too much. The moment I put the warm baguettes on the counter on a Saturday morning, I really experience a moment of happiness. I wouldn’t want to miss that!